Honesty and respect. That’s how we move forward.
The Adriatic Group is one of the leading companies in food production and distribution from the Western Balkans for the EU market. With its headquarters in Vienna and subsidiaries in several European countries, the group today supplies 16 EU countries with authentic specialties.
Brajlovic GmbH, based in Vienna, is a member of the Adriatic Group. It acts as a reliable distribution partner for the Austrian market and brings well-known brands from the Balkan region into the domestic trade. At the same time, it is the producer of the Brajlović brand, under which high-quality meat specialties are made according to traditional recipes. The top sellers include especially the original Brajlović Ćevapčići, Smoked Beef, and Sudzuk. The brand stands for quality, origin, and authenticity - and is also present in other EU countries thanks to the Adriatic Group’s network.
In Germany, Natura GmbH ensures the reliable presence of our products in the food retail sector. As an established partner in the German market, Natura significantly contributes to anchoring our brands and values in one of the most important European sales markets.
Through our partial owner Plivit, based in Scandinavia, we ensure efficient and stable distribution throughout the entire region.
Furthermore, a broad network of national subsidiaries strengthens our market presence:
Edex coordinates distribution in the Benelux countries, Adriatic UK Ltd. is responsible for the United Kingdom, while Adriatic Taste Plus Ltd., based in Dublin, serves the Irish market. Additionally, Adriatic Food d.o.o. is responsible for distribution in Croatia.
The group also operates two own production facilities as well as two plants for fruit and vegetable processing in Bosnia and Herzegovina - thus creating a direct connection between agricultural production, careful processing, and modern distribution systems.
Our story
2002
Brajlovic GmbH, based in Vienna, is where the Adriatic Group’s success story began. A group of passionate founders shared a vision - to bring authentic products from their homeland to Vienna and shape the European market for ethnic foods.
2005
The young company Brajlovic began importing products from the Adriatic region to Austria. From the start, the focus was on authenticity and carefully selected specialties. This laid the foundation for a growing network in the food industry.
2009
With the entry into the German market, we opened a new chapter. The founding of Natura GmbH in Schorndorf lays the foundation for a successful international expansion. What started as an ambitious step, quickly developed into a strong distribution structure. Natura became a key partner for products from the West Balkans and opened up new markets as well as consumer groups throughout Germany.
2014
The Adriatic Group is established as an umbrella brand to unite several independent companies in food production and distribution. The goal: to bring authentic products from the Western Balkans more efficiently to the European market - a key step in the international expansion of a shared vision.
2015
With the acquisition of Edex Food in the Netherlands and the founding of Adriatic UK in London, the Adriatic Group strengthens its presence in Western Europe. These strategic moves help reach new target audiences and ensure the availability of authentic Western Balkan products in two additional key markets.
2020
With the establishment of Adriatic Taste Plus Ltd. in Dublin, the Adriatic Group expands into the Irish market. In this way, strategic growth is driven forward and the presence of authentic Western Balkan products in Ireland is steadily strengthened.
2021
Driven by the strategic expansion into new markets, the Adriatic Group achieves double-digit growth. Targeted expansion, combined with the strength of its partner and in-house brands, reinforces its market presence and positions the group for long-term success.
Our board members
Amir Bekić
CEO
Anel Ćerimagić
CEO
Zlatan Golalić
Board of Directors
Mirza Haračić
CFO
