Trusted brands. Always close.
Our distribution strategy is based on an intelligent network that reaches our target groups where they live and shop. With over 1,000 carefully selected products and a strong presence in 16 EU countries, we serve both the modern trade and the ethnic market.
A key part of our portfolio consists of established international brands, mainly from the Western Balkans - including well-known names such as Argeta, Jana, Smoki, Poli, Bambi, Kraš, Chipsy, Cocta, Jaffa Crvenka, Moja Kravica, Zvijezda, Indomie, Lotte, and many more.
In Austria, our products are represented in all major retail chains: SPAR, BILLA, BILLA PLUS, Penny, Hofer, Lidl, and more.
In Germany, we cooperate successfully with REWE, EDEKA, NORMA, as well as numerous other retail chains.
The Scandinavian market is served by our partial owner Plivit, who distributes the products there through established retail chains such as ICA and Axfood.
In the Benelux region, we rely on long-standing partnerships with Albert Heijn, Jumbo, Superunie, Colruyt, AS Watson, Delhaize, and many others.
Our newest locations in the United Kingdom and Ireland are developing dynamically - especially in the ethnic segment. Additionally, our products are available throughout Europe in numerous online shops.
Austria
Brajlovic GmbH
Brajlovic GmbH, based in Vienna, is a central part of the Adriatic Group - both as a distribution company for international brands and as a producer of its own, strongly positioned brand. For many years, Brajlovic has been a reliable partner for Austrian food retail and brings well-known products from the Western Balkans into the domestic market. At the same time, the company is responsible for the production and marketing of its own brand Brajlović Austria - a range of high-quality meat specialties produced in Austria according to traditional recipes and under strict quality standards. Top sellers include Ćevapčići, Smoked Beef and Sudzuk - authentic products with strong customer loyalty. Thanks to the Adriatic Group's Europe-wide distribution network, the Brajlović brand is now successfully represented not only in Austria but also in other EU markets - including Germany, the Benelux countries, and Scandinavia.
With this dual function - as a reliable distribution partner and producer of a strong own brand - Brajlovic GmbH exemplifies the integrated expertise of the Adriatic Group.
Brajlovic GmbH | Laxenburgerstrasse 254 | 1230 Vienna | Austria
+43 1 943 05 62 | office@brajlovic.at | www.brajlovic.at
Germany
Natura GmbH
Natura GmbH, headquartered in Uhingen near Stuttgart, has been successfully active in the German market for over 20 years. During this time, the company has established itself as a reliable partner of international brands - with the aim of enriching the German food trade through diversity, quality, and cultural authenticity.
The focus is on the distribution of international food products with an emphasis on South and Eastern European premium brands. With a range of over 1000 products, Natura supplies the entire German market comprehensively. The distribution centers are located in Hannover and Stuttgart.
Natura GmbH | Bleichereistraße 34 | 73066 Uhingen | Germany
+49 718 148 235 29 | office@natura-food.de | www.natura-food.de
Netherlands
Edex Food Groothandel BV
As an established member of the Adriatic Group, Edex Food Groothandel B.V., based in Breda, has specialized in the distribution of food products from the Western Balkans since 1999. The company supplies supermarkets, wholesalers, retailers, and foodservice businesses across the Benelux region and beyond. Edex is known for reliable logistics, fair trade practices, and a wide assortment of popular products - consistently focused on quality and customer needs. With many years of market experience and a strong distribution network, Edex is a trusted partner in the European food trade.
Edex Food Groothandel BV | Riethil 3 | 4825 AP Breda | Netherlands
+31 (0) 168 371 551 | info@edexfood.com | www.edexfood.com
United Kingdom
Adriatic UK Ltd.
Adriatic UK Ltd., based in London, is a subsidiary of the Adriatic Group and is responsible for distribution in the UK market. The company supplies both wholesalers and retailers with a wide range of food products tailored to the growing demand for goods from Southern Europe and the Western Balkans. Adriatic UK is experiencing dynamic growth and successfully serves the ethnic food segment as well as selected retail chains across the United Kingdom. As part of the Adriatic Group, the company benefits from a strong network and extensive logistical expertise in international food distribution.
Adriatic UK Ltd. | 352 Fulham Road, Chelsea | SW10 9UH, London | United Kingdom
+44 (20) 3740 2965 | office-uk@adriaticgroup.com
Ireland
Adriatic Taste Plus Ltd.
As the newest member of the Adriatic Group, Adriatic Taste Plus Ltd., based in Dublin, is responsible for distribution in the Irish market. The company covers the entire country with a diverse range of food and delicatessen products from the Western Balkans, with a particular focus on Croatian offerings.
Adriatic Taste Plus supplies wholesalers, retailers, and foodservice establishments - providing a growing audience with access to familiar brands and authentic flavors. As part of the Adriatic Group, the company benefits from a strong network and modern logistical infrastructure.
Adriatic Taste Plus Ltd. | Unit 2A Dunboyne Business Park, Co.Meath | Dublin | Ireland
+353 (085) 137 37 17 | info@adriaticgroup.ie | www.adriaticgroup.ie
Croatia
Adriatic Food doo
Adriatic Food d.o.o., based in Zagreb, serves as the Adriatic Group’s distribution branch for the Southern European market. The company focuses on the distribution of our in-house brands, which enjoy strong demand across the region. By managing market presence locally, Adriatic Food reinforces our position in Southeast Europe and ensures reliable supply to retail partners with high-quality products from the Adriatic Group portfolio.
Adriatic Food doo | Radnička cesta 80 | Zagreb Tower | 10 000 Zagreb | Croatia
dejan.istvanovic@adriaticgroup.com
Bosnia and Herzegovina
Voćar promet doo Kalesija
With the company Voćar Promet, we have our own production facilities in Bosnia and Herzegovina. From raw material procurement to the processing of fruits and vegetables, we thus ensure full control over quality and origin - an important part of our integrated value chain.
Voćar promet doo Kalesija | G. Kalesija bb | 75 260 Kalesija | Bosnia and Herzegovina
Bosnia and Herzegovina
Brams d.o.o. Sarajevo
The company Brams d.o.o. from Sarajevo specializes in the export of products from Bosnia and Herzegovina for the EU market.
BRAMS doo Sarajevo | Džemala Bijedića 185 | 71 000 Sarajevo | Bosnia and Herzegovina
