If it tastes good, it tastes good everywhere.

Production of own brands
Food has the special power to awaken memories or create new ones. Our own brands - Brajlović, Natura, Mirusha, Sofka and Mezza - stand for authentic specialties rooted in the Balkan region. They combine culinary tradition with contemporary quality – for everyone who appreciates the familiar or seeks new taste experiences.
Whether a breakfast with Natura Ajvar on warm, oven-fresh Sofka grill bread or a summer barbecue with juicy Ćevapčići from Brajlović - our products bring familiar flavors to the table and invite you on a pleasurable journey.

The specialties from Natura - whether the world-famous classic Ajvar, Malidzano, or spicy peppers in sour cream - are a pure delight for any cold buffet or simply as a snack.





The aroma of freshly baked pastries, the taste of traditional homemade cuisine - that’s what Sofka stands for.
Made with the best ingredients and according to time-honored recipes, Sofka brings classics like Lepina - the popular Balkan grill bread -, Mantije, or Burek to the table. Authentic in taste and as familiar as from grandma’s kitchen.


Mirusha - full-flavored spicy specialties.
Whether it’s Kosova Suxhuk or Stëpiak Suxhuk - both are hearty, spicy, and traditionally prepared. Mirusha products are made from selected meats and quality spices.
Mezza offers special grill treats.
Whether you're craving Ćevapčići Leskovac or the Balkan Grill Mix Leskovački voz – Mezza has you covered with delicious regional specialties.





